In 2013, two entrepreneurs discovered an American treasure — proprietary formulations for professional makeup that were used for decades by some of the most renowned celebrities and professional makeup artists but remained unavailable to millions of women with equally high standards. With this focus, they embarked on a five-year mission to painstakingly extend this treasure into a full line of makeup products with uncompromising attention to detail. Il Makiage teamed up with hundreds of professional makeup artists and committed to only launch a product when they were certain it was distinctly superior to any product they had ever used.