ONCE UPON A MAXIMALIST - IL MAKIAGE CAMPAIGN 2019

RECOGNITION

PROGRAMS

Photoshop

After Effects

ROLE

Storyboarding

Animation

MENTOR

BRIEF

Create the follow-up campaign to Il Makiage’s “100% high maintenance” launch campaign

CONCEPT

In collaboration with Advertising students at ArtCenter College of Design, "Once Upon a Maximalist" animation series portray memorable Disney "villains" - Queen of Hearts, Tinkerbell, and Cruella de Vil - as strong and sassy protagonists to represent Il Makiage's female empowerment brand saga.

TEAMMATES

Art Direction - Sophia DeLaraSerda Ursan

Animation Direction - Sophia DeLara, Lily Lin

Copywriter - Nathan Bolton     

Animator - Lily Lin    

Dennis Lee

More about the Brand

WHO IS IL MAKIAGE?

In 2013, two entrepreneurs discovered an American treasure — proprietary formulations for professional makeup that were used for decades by some of the most renowned celebrities and professional makeup artists, but remained unavailable to millions of women with equally high standards. With this focus, they embarked on a five year mission to painstakingly extend this treasure into a full line of makeup products with uncompromising attention to detail. IL MAKIAGE teamed up with hundreds of professional makeup artists and committed to only launch a product when they were certain it was distinctly superior to any product they had ever used