Producer: Heather Lee
Art Direction: Mark Summerville
Illustration: Lily Lin
Design: Natalia Ortiz Ferro
Animation: Tao Mao
Additional Animation: Lily Lin
This is a title sequence created for the Hauora Beingwell Conference in Auckland, New Zealand.
With mental health becoming the top priority at many companies, Southern Cross Health Society is helping New Zealand’s business leaders navigate employee wellbeing and safeguard a healthy workforce at its fourth annual BeingWell conference.
More than 500 people from all corners of New Zealand industry are convening at Auckland’s Aotea Centre to hear a lineup of speakers talk about creating a company culture of wellbeing, the value of investing in wellness, mental health, and the needs of a new generation in the workforce.
No plants ever look the same and they have different ways of co-existing. We decided to use native plants in New Zealand as a motif, symbolizing innovation, growth, along with micro and macro aspects to a company that Southern Cross wanted to emphasize for the conference.
The illustration was not only used for the title sequence but also for spatial collaterals at the event.