WELLBEING CONFERENCE - TITLE SEQUENCE

CREDIT

Design Studio: Zoomslide

​

​

Art Directors:

Mark Summerville Heather Lee

Motion Designers:

Natalia Ortiz Ferro

Tao Mao

​

Intern: Lily Lin

ROLE

Storyboard Pitch

Illustration

Animation

PROGRAMS

Photoshop

Procreate

After Effects

CLIENT

Southern Cross

BRIEF

Creating a title sequence for Hauora Beingwell Conference in Auckland, New Zealand.

​

With mental health becoming the top priority at many companies, Southern Cross Health Society is helping New Zealand’s business leaders navigate employee wellbeing and safeguard a healthy workforce at its fourth annual BeingWell conference. More than 500 people from all corners of New Zealand industry are convening at Auckland’s Aotea Centre to hear a line up of speakers talk about creating a company culture of wellbeing, the value of investing in wellness, mental health and the needs of a new generation in the workforce. 

CONCEPT

No plants ever look the same and they have different ways of co-existing. We decided to use native plants in New Zealand as a motif, symbolizing innovation, growth, and micro and macro aspects to a company that Southern Cross wanted to emphasize for the conference.

KEYWORDS

Nature, organic, rhythmic, growth, innovation