BBC Earth Rebrand
Brand Identity and Motion Design
Footage by BBC Earth
BBC Earth is the pioneer in delivering beautiful cinematography and wild-life documentaries to their audience, yet their brand presence is lost amongst rising competitors like National Geographic and Discovery. This rebrand focuses on shifting from a corporate tone to a more engaging and light-hearted narrative.
The visual strategy combines graphic design and illustration to deliver a stronger impact to younger generations, using fun and quirky personas and categorizing stories under fictional genres.
The “moon” is used as a magnifier to find earth, symbolizing how through BBC earth's lens you can discover things that have always been there but needed a little patience and curiosity to discover.
We are drawn to documentaries because we can find peace and happiness by seeing how the animals thrive in this world. For younger audiences, long documentaries cannot capture stand out amongst all the short format entertainment on social media.
Social Media Strategy
Before arriving on the home page of BBC Earth, if users stumble upon a promoted post, they can slide through and see a short and sweet summary of the rebrand. The sliding motion uses still images as a strategy by creating an illusion of stop motion animation.