BBC EARTH REBRAND

PROGRAMS

After Effects

Photoshop

Procreate

Illustrator

ROLE

Brand Strategy

Visual Design

Illustration

MENTOR

BRIEF

A revolutionary rebrand for a company of my own choice.

INTRODUCTION AND PAIN POINTS

BBC Earth is a british documentary subscription tv channel and they are the pioneer in delivering beautiful cinematography and wild-life documentaries to their audience.

BBC Earth showcase their content through other platforms such as YouTube and streaming services like Netflix, but their brand presence is not very prominent across these platforms. Many young audience also see documentaries as too educational to approach.

How should we make BBC Earth more approachable and invite more people to care about the environmental issues that BBC Earth is urging people to notice?

Ming Tai

CONCEPT

KEYWORDS

Friendly, Warm, Approachable, Humourous, Light-hearted

We are drawn to documentaries because we can find peace and happiness through seeing how the animals thrive in this world. Shifting from a more corporate tone to a more engaging and light-hearted narrative, this rebrand seeks to deliver a stronger impact to younger generations by delivering fun and quirky personas and categorizing stories under fictional genres.

LOGO DEVELOPMENT

Logo animation uses the moon as a magnifier to find earth, reflecting the brand message how through bbc earth's lens you can discover things that have always been there but needed a little patience and curiosity to discover.

IDENTITY DEVELOPMENT

Primary colour uses phthalo blue with a hint of purple to play with the idea of wisdom, intelligence, trust and some playfulness.

Headline typography uses Georgia to highlight the humanistic quality of the rebrand. 

IDENTITY POSTERS

The posters use the logotype as a frame and interpret each of these animals as the star of the poster with their own internal monologues to poke fun while re-educating us about our own assumptions of these animals.

CONTENT POSTERS

INSTAGRAM STRATEGY

Before arriving on the home page of BBC Earth, if users stumble upon a promoted post, they can slide through and see a short and sweet summary of the rebrand. The sliding motion uses still images to an advantage by creating an illusion of stop motion animation.

WEBSITE AND APP

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